In some circumstances it will be important for your company to offer a human face during an incident – at a press conference, as a social media post, or as an interview. This course will prepare you for those situations giving you the skills to respond to journalist questions effectively and confidently – and to take control of the narrative. A real-time, one-on-one interview practice session is also included.
Building on the course for middle management, this follow-on programme teaches advanced techniques to deliver clear and effective messages with a calm and confident delivery. It helps develop your spokespersons into more sophisticated and natural communicators in front of the camera. Real-time, one-on-one interview practice sessions are also included.