Truth under fire

It is a truth universally acknowledged that you can’t fool all the people all of the time. Whilst to fool some of the people some of the time is a dead certainty. Months into another European war we continue to see the despair, the destruction …the disinformation. We choose what we watch, what we swipe […]

Ever Forward – refloating reputation

In mid-March this year, the M/V Ever Forward, a 12,000 TEU container ship grounded in the Chesapeake Bay shortly after it departed the Port of Baltimore. Fortunately, the grounding in seven meters of water did not cause any injuries and had no effect whatsoever on the shipping channel traffic. However, the vessel was carrying around […]

Elon Musk vs Tim Cook – a contrast in public speaking

How CEOs speak and present themselves, especially in a crisis, has a huge impact on how their company is perceived, but there’s no right way to speak in public. As a media and presentation trainer it is tempting for me to train everyone to speak the way I do, but doing so would usually work […]

The rise of cancel culture

Unless you’ve been living under a rock, you would have heard of organisations or individuals falling victim to cancel culture and being unceremoniously banished from the communities they operate in. Merriam-Webster defines cancel culture or ‘cancelling’ as the practice of withdrawing one’s support for (someone, such as a celebrity, or something, such as a company) […]

Maritime Communications: between sea blindness and drama

Tucked beyond coastal horizons, the maritime world is often out of sight and out of mind. Shipping, like all maritime industries, is in no way immune to the sea blindness condition. Whatever romanticization the public once had with maritime odyssey or nautical conquest seems to have faded. In many circles, seafaring is now cast a […]

Newsletter May 2022

Shipmanagers – opportunities emerge from pandemic, Ever Forward – another chance to re-float reputation, truth under fire in Ukraine, spokespeople styles and more…

Nailing your crisis response online

The unprecedent circumstances of Covid-19 have forced the global workforce to break free from the status quo. Post-pandemic normality has become a fluid concept that is being shaped by individuals’ needs, rather than corporate objectives. Interactions are increasingly taking place online, bringing together people across locations and time zones. This evolution of communicating may feel […]

Ukraine: Media advice for the maritime sector

The invasion of Ukraine on 24 February and the ongoing conflict in the country is dominating global media attention. The situation has numerous impacts on the maritime sector and once again shipping finds itself on the front lines of a global story. While the violence in Ukraine is not a “shipping story,” since the invasion […]

VGP compliance – enforcement rises

While a change in how a vessel’s incidental discharges are regulated in the US is coming, the current 2013 Vessel General Permit (VGP) remains in effect. Significant increases in enforcement of the permit highlights the importance of understanding the VGP applicability for your fleet. In 2018, the Vessel Incidental Discharge Act (VIDA) established a new […]