We look at the year’s social media trends that matter to maritime; we make sense of BBC News tangled in its own story against a summer of headlines; and there’s insight from Boeing’s 737 Max crisis – why it matters flying with the right tone as a spokesperson. How to manage reputational risks; the enigma of public speaking unravelled; and do we level with digitisation in crisis comms, or tolerate echo chambers in any incident response?
Social media trends of 2023 that matter to maritime
Even the companies that own the platforms have struggled with their reputations on their own platforms
By Dustin Eno