Lessons from Australia’s algae bloom crisis In a crisis, timing and tone aren’t optional extras – they are the foundation of trust By Apoorva Shridhar
Choose words with care: lessons in effective leadership communications How you position your brand or product – can leave a lasting impression on your reputation By Apoorva Shridhar
Why cultural sensitivity in communications matters The Zara controversy offers valuable lessons for companies By Apoorva Shridhar
Navigating the misinformation minefield If these recent world events tell us anything, it is that social media is exacerbating the threat of misinformation By Apoorva Shridhar
Navigating crisis in the ‘Super Election Year’ In a poll-bound region, media scrutiny intensifies, meaning any incident, however minor, is likely to be amplified By Apoorva Shridhar
The calm before the storm: Building rapport with the media ahead of a crisis What often eludes many executives…. is cultivating a positive relationship with journalists prior to the onset of a crisis By Apoorva Shridhar
