We look at the Signal Group debacle – being careful who we message. We learn from other cases, how comments make a bad impression, damaging reputation; how internal comms can shape a brand. We see America’s NFL brand jeopardised by a prank that backfired. There’s insight from the Manawanui sinking, where clear communicating wins. And why spokespeople prepare, who should speak in a crisis… whilst avoiding the distractions.
The Signal Group chat that bombed, literally: be careful who you message
Goldberg remained in the group for nearly two days, silently observing as messages were exchanged
By Jasmine Pang
