Shaping the narrative before it shapes you A well-prepared crisis communication plan does more than protect your brand image By Chetan Desai
Prank call gone bad – risking the brand This is a classic case of self-sabotage – doing something careless and actively sharing it By Chetan Desai
Empathy Matters: Communications in the LA fires This will go down as one of the worst disasters in the history of California By Chetan Desai
The court of public perception The court of public perception is swift, harsh, and often unfair By Chetan Desai
The Motor City to Maritime – 8 Mile, and then some A mere 10-minute drive from my home would take you to the front door of Ford Motor Company’s global headquarters By Chetan Desai
