What makes a great headline?
Research shows that eight out of ten people will read an eye catching headline, but only two out of the ten will read the rest of the article. So anyone who’s trying to write a persuasive piece of copy should spend half their time creating the perfect headline to grab the reader’s attention.
7 things said to journalists and what they really mean
When a shipping crisis strikes and journalists start calling, whoever answers the phone in your company might find that they’re suddenly famous (or more likely, infamous). Unfortunately, their hurried words will often be interpreted in dangerous ways when they’re quoted in the press.
Shipping incidents; the four stages of misery
Shipping incidents; the four stages of misery
5 essentials for seafarer media training
Social media is ubiquitous; so it’s easy to assume that we know how to behave online. The trouble is that crises change everything and common-sense can’t prepare us for something uncommon.
Environmental activism and shipping
So what do Capt. Paul Watson of Sea Shepherd fame; Craig Venter, geneticist and Patriarch Bartholomew, Leader of the Orthodox Church have in common when it comes to our industry?
Three years on: Lessons from maritime crisis communications
Navigate Response director Bill Lines looks at the lessons learnt in setting up and running a global crisis communications network for the shipping industry.
Farmer burns down bridge; then teaches us all a crisis communications lesson
Unfortunately, one of his little grass fires ignited the creosote on the timbers of an old railway bridge and in a matter of minutes the whole thing went up in flames despite Foster’s every effort to extinguish the blaze with buckets of snow. Now Foster could have run away and maybe no one would’ve found […]
Satnav or paper charts
Do you remember life before satnav? Spending an hour with a paper map tracing a route and noting down towns and cities we’d pass through. On the way we’d search for road signs, shout at our wife for not being able to read the map properly and if all else failed we’d stop and ask for directions. Remember the shame?
Social media privacy
Facebook and other social media sites are concerned with your security and privacy and I’m not suggesting that they aren’t, but their security is only as good as your gossipiest connection.
Man overboard (on a yacht)!
Emergencies on board superyachts are, fortunately, few and far between; but major incidents involving such beautiful vessels quickly make headlines around the world – the Mail Online will testify to that.